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Coke Diffusion

A cursed experiment in native advertising for generative media.

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A red Coca-Cola-branded freight container sits in a desert rail yard beneath the title Coke Diffusion.
Cover art: BCAD
project details
year
2023
status
completed experiment
format
generative image bot
with
BCAD

Coke Diffusion was a Twitter bot that accepted a prompt and returned a Coca-Cola-themed generated image. It treated native advertising inside text-to-image systems as both a business model and a cursed creative constraint.

The joke became less hypothetical when Coca-Cola later released a generative greeting-card experience built around a similar premise.